Jul 19, 2016
Nobody can doubt that Bitey the Lion had a transformative effect on The Saga of the European King when he was introduced. Young viewers came in their millions, enthralled by his antics, disrespect for authority and smart mouth. The flagging franchise was revived and the merchandise options became practically unlimited.
Bitey appeared on everything from lunch boxes, pajamas, toothbrushes, adverts for the Green Cross Code and kidney dialysis machines. In 1991 he even had his own hit single that was number one in the charts for sixteen weeks - that Christmas you couldn't move, shop or sleep without hearing 'The Bitey Bop' aggressively blared at you from hidden speakers and passing cars.
Historian Nicolai Roos has produced this remaster of the old favourite so you can relive that magical December of 1991 all over again.